Baston, Barnett & Associates - Management Consulting

About the Book

Beyond GREAT SERVICE shows how any service company can achieve outstanding levels of customer satisfaction
and increase sales and profitability through their service technicians.

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Welcome to BBA Consulting Group Inc.
(formerly Baston, Barnett & Associates Inc.)

In today’s competitive business environment, only those firms who are able to gain and leverage a sustainable and defensible competitive advantage can claim long-term success. These winning firms stand out from the pack. They deliver products and services that are truly valued by their customers. Winning firms can withstand and profit from the buffeting of competitors because they have captured the most important relationship of all – the relationship with the customer.

In our consulting work, we have determined that the competitive advantage these successful firms enjoy is based on three critical success factors.

The firm’s ability to develop an intimate understanding of its customers.

The ability to translate that understanding into products and services that meet its customers’ needs.

Clearly articulating that value in terms that its customers understand and value.

This website is all about gaining and leveraging competitive advantage to ensure you excel in your chosen markets. You will see that we focus on four critical areas affecting business performance and its ability to address the critical success factors outlined above. These are: